In a race like this turnout is everything. The Sexton Group texted supporters early to let them know when their absentee ballot would arrive. We continued to engage with these voters via P2P text ensuring that they met deadlines returning their ballot. We encouraged voters to “make a plan” to vote with an interactive multi-choice script that walked them through making a plan of when they would head to the polls. Voters who needed to return a ballot received a quick video message from their neighbor (and for some voters their former Congresswoman), Gabby Giffords, reminding them to return their ballot.
Congresswoman Kirkpatrick won her primary, getting 41.9% of the votes, 10,000 more than the second place finisher. We were able to connect and mobilize her supporters via P2P texting, resulting in a win.